News Source: Tourism Queensland News, page 22, Autumn 2005
What do Steve Irwin, crocodiles, snakes, kangaroos, the Ten Tenors and mango daiquiris have a common?
They were all part of Queensland’s campaign to lure Americans to our shores during G’day LA – Australia Week, a 10-day festival showcasing Australia as great place to visit, to do business, and to invest.
Regional Director America's Jonathon Day said Tourism Queensland played a major role in the key events of Australia Week, the Australian Travel Expo and the Greg Norman Golf Day. “Tourism Australia and Qantas Airways partnered with American Express to produce the Australian Travel and Education Expo, the major tourism event in the G’day LA – Australia Week.
“Queensland governor Quentin Bryce opened the Expo, a trade show for both agents and consumers.
“Tourism Queensland presented Croc Hunter Steve Irwin and his entourage of snakes, crocs and roos to captivated crowds of more than 2,000 people.
“Queensland’s Ten Tenors also highlighted the beauty of our state and encouraged Americans to visit.”
Mr Day said some of the state’s finest hotels, resorts and tourism attractions took part in the Expo.
“Participants included Hayman Island, Hamilton Island, Kingfisher Bay Resort, Voyages Hotels and Resorts, Outrigger Resorts, Shangri-la Hotels and Resorts, Brisbane Marketing and Australia Zoo.
“Rail Australia and Australian Farm Tourism also promoted their Queensland products.
“ Queensland had a strong presence at the Expo, with the largest contingent of any Australian state,”
Mr Day said Tourism Queensland also sponsored the first hole at the Greg Norman Golf Day.
“We chose a tropical theme and offered mango daiquiris to spectators. Queensland Governor Quentin Bryce gave away the prize of a Queensland holiday for the day’s straightest drive – tying in with Qantas’ direct non-stop flight to Brisbane.”
Mr Day said Queensland was more accessible to Americans than ever before, with Brisbane the closest direct flight from the US West Coast.
“We conducted a travel trade mission for Brisbane and Southern Queensland product immediately following Australia Week to capitalise on the event. It was a terrific success.”