May 2005
New Quarantine Matters Commercials

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Glasshouse Country News , May 19 2005


News Source: Glasshouse Country News, page 20, May 19 2005

Last Friday the Federal Minister for Agriculture, Fisheries and Forestry; Warren Truss, launched the Quarantine Matters! TV commercials and in-flight video at Australia Zoo.

“The campaign includes three all-new ‘Crocodile Hunter’ Steve Irwin quarantine television commercials and a specially produced in-flight quarantine video featuring Steve, for screening on aircrafts flying into Australia.

The ads went to air nationally on television and in cinemas on Sunday May 15.

One 30-second and two 15-second ads warn travelers to ‘declare or beware’ – and Steve reminds viewers that quarantine extends beyond airports, with international mail and cargo containers also being screened or inspected by Quarantine.