February 2006

Queensland spotlight at LA's Australia Week


Queensland spotlight at LA's Australia Week

Tourism Queensland Newsletter, Issue 05, Summer 2006

Queensland spotlight at LA's Australia Week
News source: Tourism Queensland Newsletter, Issue 05, Summer 2006

Queensland tourism was a star attraction at last month's Australia Week celebrations in the United States

TQ Regional Director US Jonathon Day said an extensive tourism marketing campaign was launched across the Americas to take advantage of the increased focus on all things Australia .

“Australia Week garners great publicity in the US , so it's an opportune time to leverage our marketing activity and promote some of Queensland 's most fabulous experiences,” Mr Day said.

“The Great Oz Online Auction, launched during the week-long celebrations, sees around fifty amazing Australian ‘experiences' up for grabs, including some of Queensland's most unique resorts and iconic destinations.

“Outrigger Palm Cove, Hamilton Island , Kingfisher Bay , Noosa Blue, Brisbane Marketing and Australia Zoo are included alongside Voyages' properties Wrotham Park , Silky Oaks Lodge and Lizard, Heron, Wilson , Dunk and Bedarra Islands .

“Importantly, the campaign extends beyond southern California across the US , ensuring Australia and Queensland are top of mind for US travellers,” he said.

The auction ends on 14 March 2006.

Mr Day said Tourism Queensland 's Great American Mission series was also launched during Australia Week, beginning with the Cairns and Great Barrier Reef Mission.

“The timing of the mission enabled our TNQ operators to participate in some Australia Week events, in addition to meetings with key wholesalers and buyers,” he said.

The mission included representatives from Tourism Tropical North Queensland, Ocean Spirit Cruises, Wildlife Tropical North Queensland, Mango Lagoon, Angsana Resort and Spa, Thala Beach Lodge, Mirvac Hotels and Resorts, Oasis Resort and CaPTA.

Queenslander also starred in many events throughout the week, helping to bring focus to the Sunshine State .

The acclaimed Tjapukai dance troupe performed at a number of events, including the star-studded Penfolds Icon Gala Dinner at the Hollywood Palladium, at which Olivia Newton-John and Hugh Jackman were honoured.

Steve Irwin headlined the Wolf Blass Aussie Festival at UCLA, with Tourism Queensland 's LA office sponsoring the wildlife showcased at the event.

Mr Day said the day was a great success, allowing TQ to reach an audience that might be more predisposed to visit Queensland and the home of the Crocodile Hunter, Australia Zoo.

“Visitors to the UCLA event were also able to interact with some of Australia 's best loved native animals and we encouraged them to come to Queensland to see them in their natural environment,” he said.

“We also had staff and industry representatives on hand to help interested travellers plan a perfect itinerary to Queensland .

“And more than 4,000 visitors to the festival received special Queensland travel packages, offered through partner wholesaler Qantas Vacations.”