December 2004
Aussie stars to say G'Day LA

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Sunshine Coast Daily, December 2004


Source: Sunshine Coast Daily , Page 15, Sunday December 19 2004

Kidman and Gibson join crocodile hunter to woo business

An all-star Australian cast led by Nicole Kidman, Mel Gibson, Greg Norman and Delta Goodrem will be part of a $US1.2 million marketing blitz to promote Australia in Los Angeles next month.

The A-list celebrities and sports stars have signed up to be part of G’Day LA: Australia Week – from January 13 to 23.

Joining the star-studded group in Tinseltown will be Steve “The Crocodile Hunter” Irwin, will perform a live show with his usually killer creatures, and Miss Universe Jennifer Hawkins will bring some glamour to the festivities.

The event is designed to shine a spotlight on Australia and expose Australian businesses to millions of dollars of export in investment opportunities.

Last January’s inaugural Australia Week program in LA, which cost $US1 million ($A1.3 million), resulted in a boom in North American businesses for Australian companies.

“You couldn’t buy for $US1 million the kind of coverage we received in the US last time,” Australia’s Consul General John Olsen said.

The highlight of the festivities will be the Penfolds Black Tie Gala on January 15 honoring Oscar winners Gibson and Kidman and Australian country music superstar Keith Urban.

The event is shaping up as one of the hottest tickets in Tinseltown, with 900 of the 1200 tickets sold before they went on public sale and with such star power, every major US television, newspaper and magazine group will be lining the red carpet to promote the event.

The Gala, presented by Qantas, Westfield and AusFilm and take place at LA’s glitzy Century Plaza Hotel.

It will include performances by Goodrem, the Ten Tenors, the Qantas Australian Youth Choir, Diana Rouvas, and the food will be prepared by Neil Perry.

Other events during Australia Week include a showcase of Australian fashion designers – featuring Bare, Bora, Leona Edmiston, Sunjoo Moon and Zimmerman – to American buyers and stylists. - AAP